ENroute Communications Positions Nayarit as a “Major League Destination,” Redefining Tourism Branding Through Global Campaigns

ENroute Communications, a New York–based boutique public relations agency specializing in tourism and lifestyle, continues to establish itself as a strategic partner for high-impact destinations. Since 2023, the Nayarit State Tourism Board has collaborated with ENroute Communications as its public relations agency, entrusting the firm with branding campaigns designed to position the Mexican state to international audiences and key markets

In its article “Great Ideas in Destination Branding,” Sports Business Journal highlights Nayarit’s approach to tourism promotion through official partnerships with major professional sports leagues and franchises, including the Los Angeles Lakers, the Dallas Cowboys, and the Vancouver Canucks. The strategy connects tourism with professional sports through an integrated model that blends destination branding with fan engagement.

These partnerships have produced multi-platform campaigns featuring in-stadium activations, high-visibility signage, and social media promotions that reward fans with VIP experiences and surprise trips to Nayarit.

In Dallas, the Cowboys surprise one fan with an all-expenses-paid trip to Nayarit ahead of every home game. In Los Angeles, co-branded Lakers–Nayarit advertising appears in high-traffic locations such as Los Angeles International Airport, placing the destination directly in front of millions of potential travelers.

The branding efforts coincide with the expansion of air connectivity. New nonstop flights from Los Angeles, Calgary, and Houston have strengthened access from the United States and Canada, two of Nayarit’s most important source markets.

Creative strategies with measurable impact

The campaigns’ creativity is matched by tangible results:

●Sports–tourism integration: Stadium branding, fan-driven experiences, and emotionally resonant content designed to deepen audience engagement.

●  Earned media exposure: Coverage across sports and travel outlets beyond traditional tourism marketing channels.

● Growth in international arrivals: The Nayarit State Tourism Board attributes part of the increase in visitors from the U.S. and Canada to these innovative partnerships.

Nayarit was also recently named to the Global Board of Affiliate Members of UN Tourism and recognized as a “Supportive Partner Destination,” an international distinction highlighting the state’s commitment to responsible and sustainable tourism development.

ENroute Communications: Creativity without borders

ENroute Communications has served as the strategic public relations agency behind these initiatives, supporting campaign conceptualization, global communications and media relations to maximize Nayarit’s visibility. The work builds on ENroute’s established portfolio in international tourism, which includes public relations and promotional campaigns in the U.S., Canada and Europe for destinations such as the tourism boards of Yucatán, Guanajuato, Aguascalientes, Mexico City, Puerto Vallarta and San Miguel de Allende, among others.

The agency also develops strategies for tourism brands and editorial projects seeking to connect with journalists, influencers, and global audiences through targeted media outreach, content development, and trade engagement. ENroute has helped secure international recognition for Nayarit in major travel rankings. Recent rankings include Condé Nast Traveler’s Best Places to Go in North America and the Caribbean in 2026, Travel + Leisure’s 50 Best Places to Travel in 2026, Travel Pulse Quebec’s Les destinations mexicaines les plus en vogue pour 2026, and Forbes Travel Guide’s Top Destinations for 2026.

With more than a decade of experience, ENroute Communications combines strategic creativity, media relationships, and high-profile partnerships to turn tourism campaigns into globally recognized success stories